Free admission days and discount promotions

Milwaukee’s Summerfest is June 20-22, June 27-29 and July 4-6. Festival organizers just dropped a long list of discounted and free entry promotions.

Summerfest admission promotions

There is no music festival I enjoy more than Milwaukee’s Summerfest. This year’s line-up is excellent and growing every day.

For three consecutive weekends, the lineup of artists is too good to miss, so attending every day can get pricey.

Summerfest organizers have just scrapped their list of daily admission promotions, offering free or discounted admission.

Admission promotions for Summerfest 2024

MORE: Another 30 headliners have just been added to Milwaukee’s Summerfest lineup

THURSDAY, JUNE 20

Bush’s beans drive away the hunger day

All customers who arrive between 12pm and 3pm and donate three non-perishable food items will receive one FREE ticket.

FRIDAY JUNE 21

Shorewest, Real Estate Agents Children’s Day

All customers arriving between 12:00 and 3:00 PM have FREE entry

SATURDAY JUNE 22

Briggs & Stratton Mary Lou’s Closet Supply Drive

The first 1,500 customers who arrive between 12:00 PM and 3:00 PM AND donate NEW socks, deodorant and/or dental hygiene items will receive one FREE ticket.

MORE: Goodwill stores do not accept these items for donation

THURSDAY, JUNE 27

Pick ‘N Save Throwback Thursday

Admission $5.00 and 50% off select drinks. Enjoy a music collection through the decades. From 12:00 PM to 6:00 PM there is a 50% discount on all beer, seltzer, Cherry Vodka Lemonade, Aquafina Water and soft drinks.

FRIDAY JUNE 28

Show your College Pride Day

All customers arriving between 12:00 PM and 3:00 PM wearing a shirt or hat representing a participating college or university, or students presenting a valid high school ID will receive one FREE ticket.

***Only shirts or hats from the following colleges or universities will be accepted: Herzing University, Marquette University, Milwaukee Area Technical College, University of Wisconsin-Milwaukee, University of Wisconsin-Parkside and University of Wisconsin-Whitewater.

SATURDAY JUNE 29

Summerfest Miltary and First Responder Appreciation Day

All active duty military personnel and veterans, police, fire, and EMT (along with up to four family members) who arrive between 12:00 PM and 6:00 PM and present a valid military ID, copy or photo of a DD-214 form, driver’s license with a Veteran classification, law enforcement or fire department issued credentials at the designated turnstile at each gate will be admitted FREE. Police and Fire Department ID cards are also accepted with photo ID.

SATURDAY JUNE 29

Northwestern Mutual “Make a Child Smile” Day

The first 2,500 customers to donate new or gently used children’s books with a minimum value of $10 will receive one FREE ticket.

MORE: Top 10 public high schools in Wisconsin revealed in new report

THURSDAY, JULY 4

Celebrate the 4th of July with M&M’s

All customers arriving between 12pm and 6pm will have FREE entry, courtesy of M&Ms.

FRIDAY, JULY 5

Immediate delivery Senior Fest

All customers 60 years and older receive FREE admission when they present their ID at the designated turnstile at a gate.

FRIDAY, JULY 5

Silgan community food drive

The first 2,000 customers who arrive between noon and 3 p.m. and donate three non-perishable food items will receive one FREE ticket.

SATURDAY JULY 6

Summerfest Fan Appreciation Day

All customers arriving between 12:00 PM and 3:00 PM will receive FREE admission, compliments of Potawatomi Casino & Hotel and Summerfest. Additionally, the first 30,000 visitors through the gates will receive a ticket to Summerfest 2025 AND a BIG WIN entry ticket.

For full details on all entry promotions, click HERE.